Online listings are a crucial part in effectively and successfully selling New York Real Estate in today’s market, and thus, if you realize your listing isn’t performing as well as you’d like, you may be left wondering, why? While there could be a multitude of different reasons that your online listing isn’t receiving high traffic, these common culprits may be the answer.
Related: The Single Biggest Mistake Homebuyers Make
List Price
First and foremost, is your house listed appropriately? This is the biggest culprit when it comes to online listings receiving little to no traffic. A home that is overpriced will drive potential buyers away, and contrary to common belief, listings that are priced too low will also scare buyers as they may have a pre perceived notion that something is wrong with the house. Therefore, getting an accurate, non-biased market value of your home is a huge key to success when selling.
Poor Photos
In a world of first impressions, and with most real estate first impressions being online, your photos need to be professional. Poor photo quality, blurry images, over edited images, etc. can all drive traffic away from your online listing and result in low traffic and even lower tours. Hiring a real estate photographer who is reputable and can provide you with samples of their work Is key in ensuring that your online listing captures the attention of potential buyers.
Poor Marketing
Where is your online listing actually listed? Is it across multiple platforms? Is it on well-known and high traffic sites? These are all questions that you should ask your realtor® prior to signing a seller’s agreement as you’ll want to make sure that your realtor® is up to date on the latest and greatest in digital marketing and has the knowledge needed to ensure that your listing receives as much traffic as possible to generate buzz and hopefully lead to multiple tours, and ideally, a multi-offer situation.
Related: What Happens if the House Appraised Below my Offer Amount?
The New York Real Estate market is ever changing and always evolving which is why it is crucial that you choose a realtor® who is up to date with the current market trends and is able to help you achieve your buying or selling needs.
If you’re ready to sell your home and need an experienced seller’s agent to assist you, are searching for a new home in the Medina area, or if you have any questions regarding New York Real Estate, please feel free to contact our office at any time.
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